About

I wanted photographs that would last, not just circulate.

Urban Moonfield started in the autumn of 2009, when Daniel Havelock rented a small room above a print shop in Inman Park and began taking portrait commissions on weekends. The name came from a photograph he made that first year: a vacant lot in Old Fourth Ward at two in the morning, the city glow doing something strange to the grass. He kept the print on the wall and eventually the name stuck. The studio has moved twice since then, and is now in a converted warehouse space in Reynoldstown with a separate darkroom and a north-facing shooting room.

The turning point came in 2014, when a commission for a regional arts magazine led to a six-month documentary project following a group of Atlanta muralists. That work was shown at a small gallery on Edgewood Avenue and introduced the studio to a different kind of client: people who wanted photographs that would last rather than photographs that would circulate. Since then, Daniel has kept the practice deliberately small. He takes on a limited number of portrait sessions each month and one or two editorial assignments at a time, so that nothing is rushed and nothing is handed off.